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Online travel company

Tripadvisor Inc.
TripAdvisor Logo.svg
Type of concern Public
Traded every bit
  • Nasdaq: TRIP
  • S&P 400 component
Founded February 2000; 22 years ago  (2000-02)
Headquarters Needham, Massachusetts,

U.S.
Area served Worldwide
Owner Liberty Tripadvisor Holdings (Liberty Media) (22.v% equity, 57.9% voting)
Founder(s) Stephen Kaufer, Langley Steinert
Primal people Stephen Kaufer, CEO & President
Ernst Teunissen, CFO
Greg Maffei, Chairman
Industry Travel services
Products Hotel and flight booking
Vacation rental
Tabular array reservation
Guide books
Revenue Decrease -61% : $604 million (2020)[one]
Total assets Decrease $i.984 billion (2019)[2]
Full equity Decrease $1.161 billion (2019)
Employees 2956 (2020)[3]
URL tripadvisor.com
Native client(due south) on iOS, watchOS, Android, Windows, Windows Telephone
[4]

Tripadvisor, Inc. is an American online travel company that operates a website and mobile app with user-generated content and a comparison shopping website. It also offers online hotel reservations and bookings for transportation, lodging, travel experiences, and restaurants.[iv] Its headquarters are in Needham, Massachusetts.

History [edit]

Stephen Kaufer, CEO, Tripadvisor

Stephen Kaufer, CEO, Tripadvisor

Tripadvisor was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka in February 2000.[v]

Kaufer has stated the original thought was not a user generated social media review site:

"Nosotros started as a site where we were focused more on those official words from guidebooks or newspapers or magazines. We as well had a push in the very showtime that said, 'Visitors add your own review', and boy, did that just take off."[vi]

Seed money was obtained from Flagship Ventures, the Bollard Group, and private investors.[7] In April 2009, Tripadvisor launched in Red china.[eight]

In February 2020, the visitor inverse its name from TripAdvisor to Tripadvisor, using a lowercase "a".[ix]

On Apr 28, 2020, Tripadvisor notified employees the company will exist eliminating 600 jobs in Canada and the U.s. and 300 more in other countries as part of a 25 percent reduction in their workforce around the world. The company too said they would be closing offices in downtown Boston and San Francisco (though the Needham, Massachusetts headquarters is in the Boston metropolitan area). The reduction was due to the COVID-xix pandemic.[x]

On December 8th, 2020, Prc blocked 105 apps, including Tripadvisor, from mobile app stores. The Cyberspace Administration of China stated that the apps were "illegal", and that public concerns were raised around "obscene, pornographic and tearing information or fraud, gambling and prostitution".[eleven] [12]

In Nov 2021, Kaufer announced that he will retire in 2022.[13] He remains in his position until the new CEO is appointed.[14] [15]

Composition and brands [edit]

The visitor's almost notable brand, Tripadvisor.com, reached 463 million average monthly unique visitors in 2019. In Dec 2020, the website drew 90.two million visits, and the Tripadvisor app was amid the superlative ten travel apps in 26 countries equally of Jan 2021.[16] The website has versions in 48 markets and 28 languages worldwide. Information technology features approximately 859 1000000 reviews and opinions on approximately 8.half-dozen million establishments—including 1.4 million hotels, inns, bed and breakfasts and specialty lodging, 842,000 rental properties, five.2 million restaurants, and 1.ii 1000000 travel experiences worldwide.

In 2019, Tripadvisor earned 33% of its revenues from Expedia Group and Booking Holdings and their subsidiaries, primarily for pay-per-click advertising.[iv]

The company's other websites include Airfarewatchdog, Bokun.io, Bookingbuddy.com, Cruise Critic, Familyvacationcritic.com, FlipKey.com, Thefork.com (including Lafourchette.com, Eltenedor.com, and Iens.nl), Holidaylettings.co.uk, Holiday Watchdog, Housetrip.com, Jetsetter.com, Niumba.com, Onetime.com, Oyster.com, SeatGuru.com, Smartertravel.com, Tingo.com, Vacationhomerentals.com, and Viator.com.[4]

Controversies and criticism [edit]

Criticism of reviews [edit]

Tripadvisor has been the subject of controversy for allowing unsubstantiated anonymous reviews to be posted virtually any hotel, bed and breakfast, inn, or restaurant.[17]

In May 2021, Tripadvisor faced criticism for allowing an offensive review to be posted virtually the Auschwitz concentration camp museum in which a visitor described bringing a baby to the gas chambers. Tripadvisor initially stated the review complied with their submission guidelines but subsequently removed it following social media backlash.[eighteen] [19] [20]

Blackmail [edit]

Tripadvisor itself potential has stated that information technology understands "'blackmail' — when a guest threatens to write a negative review unless a demand for a refund, upgrade, or other request is met — is an occasional business organization", and, in 2022 took a step to try and manage down this risk for businesses that accepted a requirement to accept a user account with them.[21] Notwithstanding, media reports signal that the business concern continues in 2020.[22]

Fake reviews [edit]

In March 2014, Tripadvisor's Chinese site came nether scrutiny when a user was constitute to have reviewed 51 Parisian restaurants in 1 month, while also reviewing 50 hotels in other countries.[23]

In November 2017, Oobah Butler, a journalist for Vice Media, claimed to have fabricated money posting positive reviews for restaurants he never visited, in commutation for payment.[24]

In September 2019, consumer organisation Which? said Tripadvisor was still declining to stop fake reviews. Its survey of nearly 250,000 reviews for the ten top-ranked hotels in ten pop tourist destinations around the world found that one in seven had "breathy hallmarks" of fake positive reviews. Tripadvisor responded: "We are committed to ensuring reviews on Tripadvisor offer useful and accurate information, and nosotros are very aggressive in catching false reviews and pursuing the fraudsters behind them."[25]

Phantom establishments [edit]

In May 2013, a fake restaurant was ready up by a disgruntled businessman and reportedly had diners looking for the restaurant in an aisle filled with garbage cans. The simulated listing went undetected on Tripadvisor for about two months.[26]

In November 2017, journalist Oobah Butler used fake reviews to heave a nonexistent restaurant named The Shed at Dulwich to the top of Tripadvisor rankings for restaurants in London.[24] [27] [28] [29] [30]

Reviews alleging crime [edit]

In November 2017, it was reported that Tripadvisor had deleted numerous reviews which contained allegations of serious criminal activeness at resorts in Playa del Carmen, Yucatán Peninsula, Mexico.[31] [32] The deleted reviews included those from two women who were raped at the Iberostar Paraiso Maya in dissever incidents 2010 and 2015, 1 of which involved a hotel security baby-sit. The women said they received assurances from hotel staff that they would help out and contact the government, but the staff failed to take any follow-up action. The women so posted advisories and warnings on Tripadvisor, but the reviews were deleted. The review of showtime victim, Kristie Dearest, was eventually reinstated, but the company claimed the review of the second victim, Jamie Valeri, was "hearsay" and it was not reinstated. The reports likewise highlighted at least 12 other such incidents at hotels and resorts across United mexican states, including 1 of a 29-yr-old man who was raped past a massage therapist at a resort in the aforementioned surface area, where reviewers had attempted to warn people through reviews on the company'due south site nearly criminal incidents that the resorts and local authorities had failed to pursue any criminal or legal action for, only to have those reviews either taken downward or declined for posting by Tripadvisor.[33]

Reviews in exchange for inducements [edit]

In October 2015, an ex-hotel manager at Australian property manager Meriton said guests were offered inducements to change ratings they left on the site.[34] In 2018, Meriton was fined AU$3 million by the Australian Contest & Consumer Commission for misleading consumers.[35] [36] [37]

Malicious reviews [edit]

In March 2015, Dietmar Doering, a German hotelier based in Sri Lanka accused Tripadvisor of hosting malicious reviews of his resort The Cosy Beach in Marawila. He claimed he was compelled to have legal action for the estimated damages of The states$500,000.[38]

In 2012, an action was brought in a Sheriff Court in Scotland, by Richard Gollin, the possessor of a guesthouse in the Outer Hebrides who claimed damages for malicious statements. Tripadvisor asserted that the Scottish courts lacked jurisdiction.[39] The outcome of this case was called a "landmark victory". Tripadvisor conceded that it could be sued in the UK's jurisdictions (having previously claimed to be outside the remit of Scots law because it is based in the United states). The court ruled that Tripadvisor's terms of use constituted a contract, which was actionable/enforceable by the business concern being reviewed. The instance was found to involve issues relating to the Unfair Terms in Consumer Contracts Deed of 1977, and these issues were referred to a higher court in Stornoway. The plaintiff eventually dropped the example because he could not afford to pursue it.[40]

Trolling [edit]

In 2022 a guesthouse being used as the headquarters for the Brexit Political party was "trolled" by hundreds of users leaving ane-star reviews on Tripadvisor. The guesthouse in Norfolk was endemic by the husband of Catherine Blaiklock, the leader of the political party.[41]

Fine for Improper commercial practices [edit]

In Dec 2014, the Italian Antitrust Say-so fined Tripadvisor €500,000 for improper commercial practices on the Tripadvisor website.[42] [43] [44] The Italian Authorisation said Tripadvisor and its Italian arm should stop publishing misleading information nearly the sources of the reviews. In June 2015, a false restaurant created past a newspaper rose to the top of the site'south rankings in Italian republic.[45]

In August 2013, Kenneth Seaton lost a $10 million lawsuit confronting the company in which he claimed that the ranking for his K Resort Hotel and Convention Middle in Pigeon Forge, Tennessee, equally "America's dirtiest hotel" was based on unsubstantiated rumors.[46] [47] [48]

Breaches of advertising standards [edit]

In September 2011, after receiving a complaint submitted past online investigations visitor KwikChex, the Britain Ad Standards Authorization (ASA) launched a formal investigation into Tripadvisor'southward claims to provide trustworthy and honest reviews from travelers.[49] The ASA found that Tripadvisor "should not claim or imply that all its reviews were from real travellers, or were honest, real or trusted",[50] and as a result of the investigation, Tripadvisor was ordered to remove the slogan "reviews you tin can trust" from its U.k. web site.[51] It changed its hotel review section slogan to "reviews from our community". Tripadvisor said the branding change had been planned for some time and that changes began in June 2011, before the ASA investigation.[52] ASA commented that "information technology was concerned that consumers might exist fooled by fraudulent posts since the entries could be fabricated without any form of verification", but recognized that Tripadvisor used "advanced and highly effective fraud systems" in an try to identify and remove false content.[53]

Approximately 30 hotels have been penalized on the website by the company for suspicious reviews, including a Cornwall hotel that bribed guests to get out positive reviews of the hotel.[54]

Tripadvisor has stated that reviews are subject to a verification procedure which considers the IP address and email address of the author, and tries to find any suspicious patterns or obscene or abusive language.[55] The website besides allows the community of users to written report suspicious content, which is and then assessed by Tripadvisor staff.[56]

Data protection alienation [edit]

In March 2011, Tripadvisor informed its members that it suffered a data breach and an unauthorized political party had stolen some of its email list and might utilize it for spamming. No passwords or other information was stolen.[57]

Drip pricing [edit]

In July 2012, Tripadvisor was fined $80,000 by the United States Department of Transportation for violating fair trading regulations requiring taxes and fees to be shown for prices quoted for airfares, a practice known equally drip pricing. The dominion had come up into event in January of that year.[58]

Involvement in Israeli settlements [edit]

On 12 Feb 2020, the Un published a database of all business enterprises involved in specified activities relating to the Israeli settlements in the occupied Palestinian territories, including E Jerusalem, and in the occupied Golan Heights.[59] [60] Tripadvisor has been listed on the database in light of its involvement in activities related to "the provision of services and utilities supporting the maintenance and existence of settlements".[59] [60] The international customs considers Israeli settlements built on land occupied by Israel to exist in violation of international constabulary.[61] [62] [63]

Ownership and acquisitions [edit]

In 2004, the visitor was acquired by IAC/InterActiveCorp.[64] In August 2005, IAC spun off its travel group of businesses under the Expedia, Inc. name.[65]

In April 2011, Expedia, so led by Dara Khosrowshahi, announced that information technology would split into two publicly traded companies by spinning off Tripadvisor.[66] The corporate spin-off was completed in Dec 2011.[67] [68]

Acquisitions [edit]

In 2007, the company acquired

  • Smarter Travel Media, operator of SmarterTravel.com, BookingBuddy.com, SeatGuru.com, TravelPod.com, and Travel-Library.com.[69]
  • The Contained Traveler, Inc., publisher of Cruise Critic and IndependentTraveler.com.[70]

In 2008, the company made the following acquisitions:

Vacation Watchdog, user-generated travel site in the U.K.[71] [72]

  • Airfarewatchdog.[73]
  • Virtualtourist, a travel website with reportedly about one million registered members and OneTime.com, a travel comparison site.[74]
  • A majority stake in FlipKey.com, a vacation-rental website.[75]

In October 2009, the company acquired Kuxun.cn, China's second-largest consumer travel site and hotel and flight search engine.[76] Kuxun was later sold to Meituan.[77] In June 2010, the company acquired holidaylettings.co.uk, the United Kingdom's largest independent vacation rental website.[78] In September 2010, SmarterTravel, part of TripAdvisor Media Group, launched SniqueAway (at present Jetsetter), the commencement members-simply site where each travel deal is endorsed by member reviews.[79] In July 2011, the company caused Where I've Been, a Chicago-based Facebook app.[lxxx] In October 2012, the company acquired Wanderfly, an NYC-based travel inspiration website for an undisclosed sum.[81] [82]

In 2013, the company acquired:

  • Jetsetter, an NYC flash sale site.[83]
  • GateGuru, an NYC-based flight and airport information mobile app for an undisclosed sum.[84] [85]
  • Oyster.com, a hotel review and photography website.[86]

2014 acquisitions comprised:

  • Vacation Home Rentals and Tripod.[87]
  • LaFourchette for $140 million.[88] [89]
  • Viator for $200 one thousand thousand.[90] [91]
  • Mytable and Restopolis.[92]
  • London-based travel community Tripbod.[93]

In 2015, the visitor announced the acquisition of Iens, a Dutch restaurant review website, and SeatMe, a Dutch tabular array reservation website,[94] [95] [96] along with Portuguese startup BestTables,[97] [98] and Australian startup Dimmi for $25 million.[99] [100]

In 2016, Tripadvisor acquired New York City startup Citymaps.com, which developed a social mapping site and cross-platform map engine based on OpenStreetMap information.[101] [102] [103]

In Apr 2018, the visitor acquired Icelandic startup Bokun, a provider of software for travel booking,[104] [105] [106] and in November 2018, the company added DoorDash to its eating place listings.[107]

Awards [edit]

In 2019, Tripadvisor was named America's Best Midsize Employer by Forbes.[108]

Maps [edit]

Encounter source Wikidata query. TripAdvisor ID

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  108. ^ Valet, Vicky (April 17, 2019). "Best Midsize Employer". Forbes.

External links [edit]

  • Official website
  • Business organisation information for Tripadvisor:
    • Google Finance
    • Yahoo! Finance
    • Bloomberg
    • SEC filings

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Source: https://en.wikipedia.org/wiki/Tripadvisor

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